Solution · More conversions You pay for every visitor. Get more of them to convert.

Conversion rate optimisation is increasing the percentage of online store visitors who place an order. You do it by helping visitors find what they’re looking for faster, answering their questions and simplifying checkout. Ideally you measure every change with a control group, so you know what really works.

Divide the number of orders by the number of visits in the same period, and multiply by 100. With 40,000 visits and 1,600 orders, your conversion rate is 4%. Look at the figure per device and per channel too, because mobile converts differently from desktop in most stores.

It varies widely by sector, price level and channel. A store selling consumables sees different figures from a furniture store. So compare mainly with your own figures from last year, and measure the effect of every change with a control group rather than chasing a general average.

On a small screen, searching, comparing and checking out is harder, and on a mobile site customers often have to log in and enter their details again. A shopping app solves part of that: customers stay logged in and check out faster. According to Reskyt, app users convert 5 times better than mobile web visitors.

Yes, if it goes beyond a fixed recommendation block. Real personalisation adapts search results, recommendations and bundles to each visitor’s behaviour. According to Segmentify, 75% of customers prefer brands that make personal recommendations. Always measure the effect with a control group.

An AI sales assistant such as Cervito helps visitors who hesitate: it asks follow-up questions, compares products from your live catalogue and puts the choice straight into the cart. Whether that brings in more orders for your store, Cervito measures with a control group that doesn’t see the assistant.

With a control group. Part of your visitors doesn’t see the change, the rest do. The difference in order rate between the two groups is the real effect, regardless of season, campaigns or chance. Segmentify and Cervito have such a control group built in.

That depends on where visitors drop off today: when searching, when hesitating, on mobile or at checkout. Each moment calls for a different solution. In a 30-minute call we look at your numbers together and give you our advice.

Nothing. Our advice is free for online stores, even if you then choose one of the technologies. Growth Sharks has agreements with the technology companies themselves; you only pay for the technology, directly to the vendor.