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Solution · Higher order value More per order, without extra discounts.

A higher average order value is often the quickest win: the customer is already there, and you’re paying for shipping anyway. With smart bundles, personal recommendations and advice at the right moment , something extra lands in the cart naturally.

We know the technologies and help you choose what fits. We start with your current order value and your margin.

1 · Product in the cartThe customer has chosen2 · What goes well with itRecommendations and bundles · Segmentify3 · Advice on the combinationIn the chat · Cervito4 · A discount that growsThe fuller the cart, the more · Vchfy More per order while protecting your margin

What is average order value?

Average order value (AOV) is the amount a customer spends per order in your online store, on average. You calculate it by dividing your revenue by the number of orders. You increase it with cross-selling, upselling and bundles, without needing more visitors.

Because shipping and handling costs per order stay roughly the same, most of a higher order value goes straight to your margin. Growth Sharks helps online stores choose between personalisation, an AI sales assistant, a shopping app and discounts that grow with the cart.

What
Revenue per order
Measured with
Revenue ÷ number of orders
Tools
Bundles, cross-selling and upselling
Technologies
Segmentify, Cervito, Reskyt, Vchfy
Works best for
Products bought together
First step
Your order value per category

Last updated on 10 November 2026 by Francisco Mojarro, co-founder of Growth Sharks.

Why does order value stay low?

Everyone gets the same suggestions

A fixed ‘Others also bought’ block shows every visitor the same products, even when they don’t match what they’re looking for.

Discounts without conditions

A fixed 10% code also goes to someone spending €20. That way discounts cost margin without making the cart any bigger.

Nobody points out the add-on

In a shop, a salesperson mentions the matching case or the care product. Online, the customer has to think of it themselves.

Four ways to sell more per order

From product page to checkout. Each technology adds something extra to the cart at a different moment.

Personalisation and bundles Segmentify Dynamic bundles and recommendations for each visitor: what’s often bought together, at the moment it fits. Choose this if your range has lots of combinations or accessories. According to Segmentify, up to 30% more revenue from cross-selling and upselling. View Segmentify → AI sales assistant Cervito Builds bundles in the chat that customers can tick on and off, explaining why they go together. Choose this if your products need explaining or comparing. According to Cervito, usually live within 24 hours. View Cervito → Shopping app Reskyt App-only offers and push notifications that bring loyal customers back to a full cart. Choose this if you have many loyal customers who place small orders. According to Reskyt, an average 20% higher order value in the app. View Reskyt → Branded discount code page Vchfy Discounts that grow with the cart: the more that’s in it, the bigger the discount. Choose this if you want to link discounts to larger orders. According to a case on vchfy.com, 43% more upselling revenue in an A/B test. View Vchfy →
+25%
Heavins, a DIY retailer in Ireland, achieved a 25% higher average order value with Segmentify.
Case study on segmentify.com, checked on 27 October 2026 · more cases

Set up your bundles and recommendations before Christmas (25 December), when customers order the most.

Which approach fits your online store?

Does this sound familiar?Then this helpsTechnology
Customers buy one product, while something often goes with itBundles and recommendations per visitorSegmentify → Your products need explaining or comparingAdvice and bundles in the chatCervito → Your discounts cost margin but don’t grow the cartA discount that grows with the cartVchfy → Loyal customers often place small ordersApp-only offers and push notificationsReskyt → You don’t know yet where the room isA conversation about your numbers, and adviceGrowth Sharks →

From the Knowledge base: higher order value

Go to the Knowledge base →
Case · Reskyt DeOnlineDrogist: 3× higher conversion in the app Knowledge base · Cases · with +12% average order value Term Order value Knowledge base · Terms Term Dynamic bundles Knowledge base · Terms

Frequently asked questions about order value

What is average order value?

Average order value (AOV) is the amount customers spend per order, on average. You calculate it as total revenue divided by the number of orders in the same period. With €200,000 in revenue from 2,500 orders, your average order value is €80.

What is the difference between cross-selling and upselling?

With cross-selling you offer a complementary product, such as a case with a phone. With upselling you suggest a more expensive or extended version of what the customer is already looking at. Both raise order value. Cross-selling often works best after the customer has chosen, upselling before.

What are Dynamic bundles?

Dynamic bundles are product combinations put together automatically for each visitor, based on what’s often bought together and what that visitor is viewing. Unlike fixed bundles, they adapt to your range and stock. Segmentify and Cervito both offer them.

Does a higher order value come at the expense of conversion?

Not if the add-on is relevant. A suitable suggestion at the right moment actually helps the customer. Pushy pop-ups or overpriced upsells can be a distraction, though. So always track both figures together, ideally with a control group.

How do I increase order value without giving discounts?

With relevant recommendations, bundles that make sense together, advice on what goes with a product and a free shipping threshold just above your current average. If you do want to give a discount, link it to a minimum cart value, so the discount makes the cart bigger rather than just cheaper.

Does a free shipping threshold work?

Often, as long as the threshold sits just above your current average order value. Set it too high and customers drop off. Set it too low and you give away shipping without the cart growing. Test different thresholds and look at order value and conversion together.

Which technology fits my online store?

That depends on your range and your customers. Lots of combinations and accessories call for bundles and recommendations, products that need explaining call for advice in the chat, and loyal customers for your own app. In 30 minutes we work out together what delivers the most.

What do I pay Growth Sharks for advice?

Nothing. Online stores pay no consultancy fees to Growth Sharks. We have commercial agreements with the technology companies we represent. If you choose a technology, you sign the contract directly with that vendor, at their own prices.

How much more could your cart hold?

In 30 minutes we look together at your order value per category and your margin. You get advice on which approach delivers the most.

Book a 30-minute call