3,000
Xan Woman, fashion
product descriptions in a few days, fully automatic, for €9 in AI costs. With copy tailored to each persona.
Sofie Brants, Content Manager
What is Fozzels?
Fozzels is an AI platform that automatically creates and publishes product content for online stores. It connects to your online store or PIM, fills in missing product attributes through web search and image recognition, and writes descriptions, SEO titles, meta descriptions, alt texts and FAQs in your own tone of voice. Everything goes back to your online store automatically, optimised for Google and AI search engines.
Fozzels has been active since 2023 and works for more than 100 retailers and brands, including Mexx, Run2Day and Tip de Bruin. Growth Sharks is its official Growth Partner in Europe and Latin America.
Last updated on 9 November 2026 by Ramón de L’Hotellerie, co-founder of Growth Sharks. Facts and figures: fozzels.com.
Brands that let Fozzels do the work
How does Fozzels work?
Zero clicks, from data to online store: no exports, no uploads. Fozzels reads your product data, improves it and puts everything back into your online store or PIM automatically.
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Step 1
Connect
Connected to your online store or PIM in 2 minutes, without code and without an IT project.
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Step 2
Enrich
Web search and image recognition fill in missing attributes and standardise your data. Better for filters, search and marketplaces.
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Step 3
Create
Descriptions, SEO titles, alt texts, FAQs and category copy. Plus images: from packshot to AI mannequin, complete look or lifestyle photo.
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Step 4
Publish
Everything goes live automatically. New products get their content as soon as they arrive, day and night.
Works with Shopify, Magento, WooCommerce, Lightspeed, Shopware, BigCommerce, Salesforce Commerce Cloud and VTEX, with PIMs such as Akeneo, Pimcore, KatanaPIM and NextChapter, and with POS systems such as WINSTORE and SRS.
Connect now, and your collection for Black Friday (27 November) goes live with the copy in place.
How do you get found in ChatGPT and other AI search engines?
Soon your customer will just ask ChatGPT. More and more shoppers search through ChatGPT, Perplexity and Google AI, and before long shopping agents will do it all on their own. They skip online stores with thin or incomplete product data.
Fozzels writes every text for Google and for AI search engines (GEO), with rich attributes, FAQs and structured data.
Question to an AI assistant
Which light sneaker with good cushioning is comfortable for a whole day in the city?
A good choice is the Sneaker Urban Comfort: breathable mesh upper and a cushioned EVA sole, made for long days on your feet…
Illustration. Only products with complete, structured data stand a chance of being mentioned like this.
Which brands use Fozzels?
SEO + AI
Mister Madame
Uses Fozzels to improve visibility in Google and be ready for AI search.
Marcel Schevers
23 → 2 min
Large catalogue, small team
200,000 products processed by a team of 8. A task that took 23 minutes now takes 2 minutes with Fozzels.
Fozzels customer, presented at Meet Magento Netherlands 2026
You stay in control of your brand
First an example with your own product
You see what Fozzels makes of one of your own products before you decide anything.
Sounds like your best copywriter
No fixed templates. You decide the prompts and tone of voice yourself, and at the start we set up your first Flows together.
No lock-in
Choose ChatGPT, Claude, Gemini or Grok per Flow. A monthly subscription can be cancelled at any time.
How much does Fozzels cost?
Less than one day of copywriting a month. At 500 products a month, writing by hand costs around €5,000. Fozzels Plus costs €499. 10% cheaper when paid annually.
Light
One connection, up to 3 online stores
€299 per month
Plus
Multiple brands or channels, SEO + GEO
€499 per month
Premium
Large catalogues, image creation and multilingual
€699 per month
Unlimited
Everything unlimited, with SLA and account manager
€999 per month
Monthly prices according to fozzels.com, checked on 29 October 2026.
Frequently asked questions about AI product content
What is Fozzels?
Fozzels is an AI platform that automatically creates and publishes product content for online stores: product descriptions, SEO titles, meta descriptions, alt texts, FAQs and product images, in your own tone of voice and placed straight back into your online store or PIM.
How much does Fozzels cost?
Fozzels costs from €299 a month (Light) to €999 a month (Unlimited). Paying annually is 10% cheaper, and a monthly subscription can be cancelled at any time.
Don’t all AI product descriptions sound the same?
Not if you decide the prompts yourself. Fozzels works without fixed templates: you set the tone of voice and even personas per target group, so thousands of texts sound like your own brand.
Can’t I just use ChatGPT for product descriptions?
For a handful of products, you can. With hundreds or thousands of products, you get stuck copying, checking and uploading. Fozzels first enriches your product data, writes in your own tone of voice in more than 50 languages and puts the content straight back into your online store or PIM. One Fozzels customer processed 200,000 products this way with a team of 8.
Is AI-generated product content bad for SEO?
No, as long as the content is unique and useful. Google judges content on its quality for the reader, not on how it was made. Fozzels first enriches the product data and then writes a unique text per product, including SEO title, meta description and alt text.
What is GEO and why does it matter?
GEO stands for generative engine optimisation: making sure AI search engines such as ChatGPT, Perplexity and Google AI Overviews understand and recommend your products. These systems choose products with complete, structured information: clear attributes, specifications and answers to buyers’ questions. Fozzels fills in that information per product, including FAQs.
Do I have to export and upload CSVs myself?
No. Fozzels syncs both ways with your online store or PIM: products are read in automatically, and the content is created and placed straight back. New products are included automatically, so a new collection goes online with complete copy and no manual work.
Does Fozzels work with my eCommerce platform?
Fozzels works with Shopify, Magento, WooCommerce, Lightspeed, Shopware, BigCommerce, Salesforce Commerce Cloud and VTEX, with PIMs such as Akeneo, Pimcore, KatanaPIM and NextChapter Ecommerce, and with POS systems such as WINSTORE and SRS.
In how many languages does Fozzels write?
In more than 50 languages. The copy is written natively per language instead of translated literally, so you don’t need a translation agency per market.
Can Fozzels also create product photos?
Yes. In the plans with image creation, Fozzels turns a packshot into a photo on an AI mannequin, a complete look or a lifestyle photo.
Can I try Fozzels first?
There is no free trial account, because every customer gets a personal onboarding. You can, however, get a free example based on one of your own products, and book a demo.
Why go through Growth Sharks rather than Fozzels directly?
Growth Sharks looks at your whole stack: what product data you have, which platform and PIM you use, and how better content also strengthens your search and ads. You get guidance in your own language, from the free example with your own product to go-live. You sign the contract directly with Fozzels, and our advice is free.
Launch your next collection with the copy already in place.
What happens after your request:
- 1We get in touch and schedule 30 minutes at a time that suits you.
- 2In the demo you see what Fozzels makes of one of your own products, and how the connection with your platform works.
- 3You get advice on the plan that fits. Then you decide, with no obligation.