Kitchen appliances
Ninja
78%
of discount searchers back to the checkout
77%
of revenue via the page came from gamification
According to Vchfy, already used by 300+ brands, including
NinjaBaby-WalzfashionetteLittle LunchHaweskoGartenfachmarkt24FutterplatzNinjaBaby-WalzfashionetteLittle LunchHaweskoGartenfachmarkt24Futterplatz
What is Vchfy?
Vchfy is a platform that lets an online store run its own discount code page on its own domain, in its own brand style. The page is built to rank at the top of Google for searches like “your shop + discount code”, so customers looking for a code during checkout end up with the store itself instead of an external coupon site.
Vchfy was founded in Hamburg in 2018. The platform offers discounts that grow with the cart, gamification such as a wheel and scratch card, and plugins for Shopify, Shopware and Magento. In the Benelux, Growth Sharks is the business partner.
Last updated on 5 November 2026 by Francisco Mojarro, co-founder of Growth Sharks. Facts and figures: vchfy.com, Shopify App Store and OMR Reviews.
What does Vchfy do for your online store?
Your discounts become a sales channel you manage yourself, instead of a leak in your margin.
Your own page that gets found
A discount code page on your own domain, built to rank at the top for “your shop + discount code”. An editorial team at Vchfy keeps the content up to date.
Discount that grows with the cart
With the rule builder you link offers to the cart value. That way your discount page drives a higher order value, with upselling.
Gamification
A wheel, scratch card or advent calendar instead of a bare code. You decide which discounts are in the pot, so you control your margin too.
Manage offers from one place
Duration, countries and conditions per offer. Expired codes disappear from your page automatically.
Multiple countries and domains
Also for online stores with international domains. Each market gets its own page in its own language.
Readable for AI search engines
Vchfy structures the pages so AI assistants can read them too, which means a customer who asks one gets the right answer.
See how a discount grows with the cart
A fixed 10% code also goes to someone who spends €20. With Vchfy the discount depends on what’s in the cart, and you show the customer what they still need to add.
Pick a cart value. These are example rules; in Vchfy you set your own.
What’s in the cart?
€0€50€100
With a cart of €65, your customer sees:
10% off your entire order
Code WINTER10 · Another €35 to unlock 15% off.
What results do other online stores see?
Two cases Vchfy publishes itself, from the German market.
Baby and kids
Baby-Walz
80%
of checkout leavers came back
+43%
upselling revenue in an A/B test
Source: cases on vchfy.com, checked on 5 November 2026. Results of other online stores are no guarantee for yours.
Works alongside your affiliate programme, not against it
You don’t have to cancel anything
Coupon sites can stay for new customers. Vchfy makes sure your existing buyers don’t come back to you via a detour that costs commission.
You decide what’s on your page
Which codes, for whom, for how long and in which country. Reviewers on OMR single out exactly this control over visible codes as a strength.
Honest about the trade-offs
Vchfy has its own back office alongside your online store, and the page design is less flexible than a page in your own CMS. We discuss that up front in the demo.
Vchfy pricing
Vchfy has no fixed licence: it works per order, just like coupon sites. So you only pay when the page sells something. What that means for your store depends on your platform and your volume, which is why you get a tailored price.
The difference: the customer stays on your own domain, and you decide which discount they get.
Tailored pricing
No fixed fee, custom integration at no extra charge
In a 30-minute demo you’ll see what your discount code page looks like, and hear straight away what Vchfy would cost for your store.
Request pricing and informationFrequently asked questions about your own discount code page
What is Vchfy?
Vchfy is a platform for your own discount code page on your online store’s domain, in your own brand style. The page aims to rank at the top of Google for “your shop + discount code”, so customers looking for a code during checkout come back to you instead of a coupon site.
Why do customers leave the checkout to search for a discount code?
Because they see a discount code field and think they’ll otherwise pay too much. According to Vchfy, 20 to 30% of buyers do this. They then search for “shop name + discount code” and usually end up on external coupon sites.
Doesn’t my own discount page cost me margin?
You decide which discount you give and on what conditions, for example only from a certain cart value. Customers who are searching for a code anyway then get one you choose, without paying affiliate commission to a third party. According to Vchfy, gamification also gives up to 50% more margin on discounts than external coupon sites.
Do I have to stop working with affiliate coupon sites?
No. Vchfy works alongside them. Coupon sites can keep bringing new customers; Vchfy makes sure your existing buyers who search for a code end up on your own page.
How much does Vchfy cost?
Vchfy has no fixed fee and charges per order (CPO), so you only pay when the page sells something. The price depends on your platform and your volume. Get in touch for a tailored price; you’ll hear it straight away in a 30-minute demo.
Which eCommerce platforms does Vchfy work with?
There are plugins for Shopify, Shopware and Magento. Other platforms connect with a script or a subdomain. We check in the demo whether that works for your platform.
Can I test Vchfy without a technical integration?
Yes, with vchfy.smart. Your discount page then first runs on a Vchfy subdomain, with traffic from search ads. That way you see the effect before you connect anything.
Is my discount page guaranteed to rank at the top of Google?
Nobody can guarantee that. Your own domain does have a big advantage for searches with your own brand name. Vchfy builds the page for that, with a structure AI search engines can read too, and an editorial team keeps the content up to date.
Does Vchfy work for multiple countries?
Yes. Vchfy is made both for online stores with one domain and for large online stores with several international domains. You can set offers per country.
What forms of gamification are there?
Vchfy offers a wheel, a scratch card and an advent calendar, among others. Customers play for their discount, so it feels like a reward instead of a standard code. An advent calendar works well in the run-up to Christmas, with a new offer every day that brings customers back.
Why go through Growth Sharks rather than Vchfy directly?
Growth Sharks helps you set up your discount rules in advance: which discount, from which cart value and for which products, so your margin stays protected. We then guide you in your own language until your discount page is live. You sign the contract directly with Vchfy, and our advice is free.
Keep your discount seekers in your own store.
What happens after your request:
- 1We get in touch and schedule 30 minutes at a time that suits you.
- 2In the demo we look up together what your customers currently find for “your shop + discount code”, and show what your own page could look like.
- 3You get advice on the plan that fits. Then you decide, with no obligation.