What is GEO?
Generative engine optimisation (GEO) is structuring your content and product data so that AI search engines such as ChatGPT, Perplexity and Google AI Overviews understand, cite and recommend your products. Where SEO is about a place in the search results, GEO is about a place in the answer itself.
The foundation is the same for both: complete, consistent and structured product data. Growth Sharks helps online stores get that in order, and chooses with you the technology that fits.
Last updated on 10 November 2026 by Francisco Mojarro, co-founder of Growth Sharks.
Product data in order: what needs to be right for each product
Search engines and AI don’t read atmosphere, they read data. These are the three layers that count, in your store and in your product feed.
Copy
A unique description for each product, in your customer’s language, that answers the questions buyers ask.
Attributes
Filled-in fields for material, size, colour, use and target group. In a Fozzels demo, a product sheet went from 6 to 22 attributes.
Images and alt text
Product photos with a descriptive alt text, so search engines, AI and screen readers know what they show.
Three technologies for visibility
Fozzels creates the content, NextChapter Ecommerce keeps it in one place, and Vchfy makes sure discount hunters end up with you.
If your collection is fully online before Christmas (25 December), search engines and AI can find it in time.
Which approach fits your online store?
Frequently asked questions about SEO and GEO
What is GEO?
GEO, generative engine optimisation, is optimising your content and product data for AI search engines such as ChatGPT, Perplexity and Google AI Overviews. The aim is for these systems to understand your products, cite them correctly and recommend them when a buyer asks a question. Complete product data and direct answers to buying questions are the foundation.
What is the difference between SEO and GEO?
SEO focuses on a good position in the search results, so someone clicks your link. GEO focuses on a place in the answer an AI search engine gives itself. They reinforce each other: the same complete, structured content helps with both.
How does an AI search engine choose which products to mention?
An AI search engine looks for products that exactly match the buyer’s question and that it can describe with confidence. For that it needs complete attributes, a clear description and consistent data on price and availability. Products with thin or contradictory data are more likely to be skipped.
Which product data matters most for visibility?
A unique title and description, filled-in attributes such as material, size, colour and use, an up-to-date price and stock level, and images with a descriptive alt text. The more complete and consistent these fields are, in your store and in your product feed, the better search engines and AI can match your products.
What is a PIM system?
A PIM, product information management, is one central place for all your product data. From the PIM, copy, attributes and images flow to your online store, your physical stores, your product feed and marketplaces, so the information is the same everywhere. NextChapter Ecommerce includes a PIM as standard in its suite.
Can AI write my product copy without losing quality?
Yes, if the AI first enriches your product data, writes in your own tone of voice and you set the rules. That’s how Fozzels works: it fills in attributes, writes natively in each language instead of translating literally, and places the copy back in your store. You can check everything before it goes live.
How soon will I see results in Google and AI search engines?
It varies. Search engines first have to re-read your pages, and for large stores that happens gradually. Expect weeks rather than days. Start with your best-selling categories, so the improvement shows there first.
Does Growth Sharks charge for advice?
No. Our advice is free for online stores. Growth Sharks has commercial agreements with the technology companies we represent. If you choose a technology, you sign the contract directly with that company.
How findable are your products?
In 30 minutes we look together at a few of your product pages and your feed. You get advice on what delivers the most.